When runners take to the streets for the Sydney Marathon on Sunday 30 August, eligible businesses along the route can open their doors well before the starter gun.
City of Sydney businesses in the city centre, Pyrmont, Darlinghurst, Surry Hills and Paddington, the suburbs along the route, can trade from 4am, giving participants, supporters and workers more opportunities to grab a coffee, breakfast or other essentials before and during the race.
What you need to do
There's no need to apply for permission to open earlier. Shops, restaurants, cafés, takeaway food and drink outlets, and community and entertainment facilities can automatically take advantage of the extended trading hours. Businesses already permitted to trade beyond these hours can continue to do so.
Why it's happening
The Sydney Marathon attracts more than 50,000 participants and thousands of spectators, creating a significant boost for local businesses and the visitor economy.
Extended trading hours are available under the NSW Government's vibrancy reforms, which allow councils to declare special events and remove previous restrictions on trading hours. The changes reduce red tape and give businesses greater flexibility to respond to customer demand during major events.
These reforms are helping create a more dynamic, globally competitive city, allowing businesses to benefit from more visitors while supporting Sydney's reputation as a world-class destination for major events.
Contact us
For more information, contact the City of Sydney's business, creative and nightlife concierge on 02 9265 9909 or email businesscreativenightlifeconcierge@cityofsydney.nsw.gov.au.
Published 17 August 2026
