1 in 5 Australians (5.5 million) have a disability. This is a huge segment of the population. They are often overlooked as customers and have spending power and choices.

Whether you own a retail business or run a hospitality venue, there are opportunities to improve access.

The business case for better access

You can boost your business bottom line up to 25% by making it easier for people with disability to buy your products or services, according to Monash University.

What’s more, for every $1 spent on access there is a $13 return on investment.

Small changes make a difference

Here are 10 ways to create a more inclusive customer experience:

1. Make sure the entrance to your business is accessible and clear of obstacles
2. Check your counter is accessible and well-lit
3. Create clear signs that are easy to read and use high contrast colours
4. Invest in an accessible EFTPOS machine
5. Offer information with pictures and/or visual representations
6. Confirm your team knows the location of the nearest accessible toilet
7. Check employees are aware about inclusive communication with people with disability
8. Inform your employees about the rights of customers with guide and service dogs, and assistance animals
9. Consider multiple ways for your business to be contacted including phone, email and website
10. Provide opportunities for customers to give feedback in different ways.

Get more tips and advice on creating a inclusive communications and customer experience by joining Zero Barriers. This free program takes a practical approach to education and provides ongoing support and recognition for eliminating barriers.